Yesterday an official at a local university patted me on the back after chortling, "Students are customers. We provide a commodity. We have to keep the customers happy." And the pat came when I said, "The customer's always right." This person nodded.
When the official removed his/her hand from my scapula I wasn't chilled, chagrined or confused. I laughed in his/her face for that was the dumbest thing I'd ever heard from a college official's mouth. Oh yes, that's a dominant "business model" now, whether you're at an elite instituition or a large public land grant university or community college, competing for bucks and bodies with proprietary online diploma mills (which indeed help a select few yet rip off the great mass of both hopeful folk and near- do- well retards alike, enticed by slick prime time commercials or low budget offers during Judge Hackett or Maury).
Let me repeat. Customer, like a someone in Wal Mart or Safeway or Carmax. Commodity, like cooch and crack and slave labor and packages of bacon and Jimmy Choo slingbacks. OK, I'd agree are "consumers." Consumers who must have access to accurate information so they may informed choices, and be protected from chickanery. We homo sapiens have been on this planet a mere pubic hair's breadth of time. Even in our own pitifully short tenure, it's only been in the last 9,000 years that we've truly re-invented ourselves as farmers, herders, then urban dwellers and true creators of great things. One of which is formal schooling, and its supreme expression: higher education. A pillar of our civilization.
Usually the "customer" paradigm is the province of bean counters or moronic politicians and loudmouths who want to short-shrift education. Indeed many of the latter two groups' denizens where dumbasses in school anyway, and such is their revenge. But to hear college officials who should know better recite this as some mantra, or worship it as golden calf, well, I just have to laugh. Laugh till I puke. Education is exposure and engagement, not pandering. We see the pander element destroy or news media, our political institutions and parties and set our religious sects to war. Hey, why leave university educations out? A workforce flows from enlightened people, not a least common denominator pipedream whereby everybody learns Excel and takes multiple choice exams, and are thus ready for an "Office Space"/Dunder Mifflin nightmare (only to be downsized or outsourced to Mumbai). Indeed, places like India are merely cheap. many of the folk doing the work however, have struggled hard to attain top flight university educations while we figure out to challenge students the least, or work around their desires, prejudices, entertainment schedules. Oh, and put butts in the lecture hall seats. Get the $$$. That's the most important. I mean what's next--the new proprietary "DillingerOnline University" for death row convicts? The experimental Princeton-Harvard-Yale funded The MS-13 get a B.A. in materials management and human resources based on gang experience? Or better yet, a large state system opening a distance learning center at Gitmo. Get your accounting degree with GI Bill money and it'll only take a hour a week away from the ennui of walking a post and the occasional thrill of waterboarded a raghead!
There HAS to be something mystical, wonderful, semi-unattainable about higher education, else it becomes trivialized, even abandoned. We have enough twisted anti-intellectual crap in this country, teenage wannabe hip hop moguls to Ted Nugent, from Sarah Palin to "Gossip Girl" and "Dancing With The Stars." And of course it shows in our economic, scientific and political standing abroad. But we've been lucky. Our size, our resources have been hedge and prop. That won't last. We must invest--if you like business terms like "customer"--in our physical and intellectual infrastructure.
So aren't customers but rather they're instruments. Securities. Seeds. And that official who patted my back would be wise to think of his/herself as an investor, a farmer, a nurturer, a herder, and not a carnival barker with an E.d. or Ph.d. By the way, I don't work for that college. I just know this official. But I'd laugh at anyone one else who comes at me with this customer bull. Better still I'll just give "A's" to lazy fools, send them out in the world, and then we'll see what happens to a college, university or community college's rep then. No matter, as long as the conveyor belt puts butts in the lecture seats (or online), and robots in the workplace. Nobody loses, eh? Except civilization.
Thoughts?
When the official removed his/her hand from my scapula I wasn't chilled, chagrined or confused. I laughed in his/her face for that was the dumbest thing I'd ever heard from a college official's mouth. Oh yes, that's a dominant "business model" now, whether you're at an elite instituition or a large public land grant university or community college, competing for bucks and bodies with proprietary online diploma mills (which indeed help a select few yet rip off the great mass of both hopeful folk and near- do- well retards alike, enticed by slick prime time commercials or low budget offers during Judge Hackett or Maury).
Let me repeat. Customer, like a someone in Wal Mart or Safeway or Carmax. Commodity, like cooch and crack and slave labor and packages of bacon and Jimmy Choo slingbacks. OK, I'd agree are "consumers." Consumers who must have access to accurate information so they may informed choices, and be protected from chickanery. We homo sapiens have been on this planet a mere pubic hair's breadth of time. Even in our own pitifully short tenure, it's only been in the last 9,000 years that we've truly re-invented ourselves as farmers, herders, then urban dwellers and true creators of great things. One of which is formal schooling, and its supreme expression: higher education. A pillar of our civilization.
Usually the "customer" paradigm is the province of bean counters or moronic politicians and loudmouths who want to short-shrift education. Indeed many of the latter two groups' denizens where dumbasses in school anyway, and such is their revenge. But to hear college officials who should know better recite this as some mantra, or worship it as golden calf, well, I just have to laugh. Laugh till I puke. Education is exposure and engagement, not pandering. We see the pander element destroy or news media, our political institutions and parties and set our religious sects to war. Hey, why leave university educations out? A workforce flows from enlightened people, not a least common denominator pipedream whereby everybody learns Excel and takes multiple choice exams, and are thus ready for an "Office Space"/Dunder Mifflin nightmare (only to be downsized or outsourced to Mumbai). Indeed, places like India are merely cheap. many of the folk doing the work however, have struggled hard to attain top flight university educations while we figure out to challenge students the least, or work around their desires, prejudices, entertainment schedules. Oh, and put butts in the lecture hall seats. Get the $$$. That's the most important. I mean what's next--the new proprietary "DillingerOnline University" for death row convicts? The experimental Princeton-Harvard-Yale funded The MS-13 get a B.A. in materials management and human resources based on gang experience? Or better yet, a large state system opening a distance learning center at Gitmo. Get your accounting degree with GI Bill money and it'll only take a hour a week away from the ennui of walking a post and the occasional thrill of waterboarded a raghead!
There HAS to be something mystical, wonderful, semi-unattainable about higher education, else it becomes trivialized, even abandoned. We have enough twisted anti-intellectual crap in this country, teenage wannabe hip hop moguls to Ted Nugent, from Sarah Palin to "Gossip Girl" and "Dancing With The Stars." And of course it shows in our economic, scientific and political standing abroad. But we've been lucky. Our size, our resources have been hedge and prop. That won't last. We must invest--if you like business terms like "customer"--in our physical and intellectual infrastructure.
So aren't customers but rather they're instruments. Securities. Seeds. And that official who patted my back would be wise to think of his/herself as an investor, a farmer, a nurturer, a herder, and not a carnival barker with an E.d. or Ph.d. By the way, I don't work for that college. I just know this official. But I'd laugh at anyone one else who comes at me with this customer bull. Better still I'll just give "A's" to lazy fools, send them out in the world, and then we'll see what happens to a college, university or community college's rep then. No matter, as long as the conveyor belt puts butts in the lecture seats (or online), and robots in the workplace. Nobody loses, eh? Except civilization.
Thoughts?