Showing posts with label Zell. Show all posts
Showing posts with label Zell. Show all posts

Monday, December 08, 2008

Newspaper hari kiri...or opportunity to evolve?


Chicxulub for some is an opportunity for others. Dinosaurs die, but their cousins lived on and thrived. No, not mammals. Birds. FYI Chicxulub is the name of the asteroid that struck the Yucatan Peninsula 65 million years ago. Without it, we wouldn't be here, not reading, downloading Flo Rida ringtones. Here comes the crater...
The Tribune Company, saddled with the M & A debt splooged upon its august presses by Sam Zell, a "real estate mogul" (aren't "real estate moguls" usually they dullard husbands in all these "The Real Housewives of___" on Bravo?) has declared Chapter 11 protection. Zell owns the LA Times and hired a huckster named Lee Abrams as "Chief Imagination Officer" to dumb it and the Baltimore Sun down to preschooler/cage fighting fan level. H.L. Mencken's rolling in his grave. The last season of The Wire wasn't too far off, was it, Sam? Read here.
The Gray lady...the NYT...is borrowing against its building. Huh? Haven't they heard that the "too big to fail" thing is so, well, 90s? Who'll buy the building once the note's called? A big Nike Store...now that would be poetic justice. Read here.
Like the publishing industry, newspapers tried to be all things to all people...this in an age where "all people" are geting, well, dumber. Good music on the radio has gone to XM and other outlets. Of course bammas who can't afford an XM unit or an iPod still can listen to their favorite T-pain "music" on commercial radio, but that's the evolutionary exception, like the coelacanth or horseshoe crab. Most people still want news-sports-traffic-weather on "free" radio. Staying cheap and stupid, news hence becomes psycho talk radio, sports becomes ignorant fan-driven "sportstalk"...traffic and weather, that's immutable.
See the pattern? Leave stupid to the stupid people.
Newspaper (and books) can be the medium of smart people. There is a silent resevoir of smart cool people...hell even YOUNG people who want the depth, analysis, punchy investigative work. And yes there are people who want the tactile, stable experience of a paper, of a book. You can even send texts, job folks' schedules to tickle them into newspaper content. This isn't old-timer or Luddite stuff, folks. It's common sense. It's smart. It's evolution. Soar like birds.